When a concept becomes a trend two things happen. It starts to be used anytime and, on the other hand, its meaning loses relevance and importance.
This is what has happened with “innovation” and more specifically with “R&D investment”. It turned out to be worse when Media and Political messages integrated that idea as the real and only solution for everything, also linked to the “new production model”.
Let’s face it, the whole idea is quite appropriate. The equation R&D plus production model makes sense. But then again, the formula remains uncompleted, though.