A new citizen, sophisticated and demanding
In one of the last posts, technology was spotted as a driver for social, economic, political, legal and environmental change.
Technology, as a tool to improve efficiency and competitiveness, can be regarded as an economic lever, responsible for 25% of GDP growth.
Avoiding to adapt to this new reality is not, therefore, an option. Due to its huge impact, the outcome is that citizen, client or consumer, becomes the center of everything instead of the product.
Current citizen’s profile has evolved in different areas in how she/he communicates, socializes or builds up an identity. This new citizen gets information through multichannel platforms, assuming a key role in debates and having an opinion about matters in which he/she might be interested. Her/his voice, amplified and critical, demands quick and quality answers, in a more sophisticated way.
This new situation rises a challenge as a new paradigm: the business management of the citizen in his/her role as client in the technological environment.
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I DO NOT LIKE THE TERM “ENTREPRENEUR “ NOR THE ADJECTIVE “DISRUPTIVE” . NOT BECAUSE THEY ENJOY SENSE AND RELEVANCE BUT BECAUSE, INTO FASHION, ITS ESSENCE IS BLURRED.
MORE CLEAR, STRAIGHTFORWARD AND CONSISTENT WITH THE TIMES WE LIVE IN TODAY AND, ABOVE ALL, THAT THOSE WHO COME TO US, WE HAVE ANOTHER SERIES OF QUALIFIERS SUCH AS “ADVENTUROUS”, “CREATOR”, “INCLUSIVE”, “PASSIONATE” AND “MAVERICK” WHO HAVE TO TAKE CENTER STAGE, ALONG WITH THE ABILITY TO SACRIFICE AND SPIRIT OF OVERCOMING.
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Analysing competitiveness key factors becomes essential to successfully tackle the present and future economic environment. This has been so far the goal pursued in several previous articles in this blog.
The most relevant factor to take into consideration in order to become competitive and play the field in big markets was a complex operation.
Coming up with it involved dissecting the list of countries by R+D investment rating and establishing a difference between this indicator and the set of variables that determine the innovative character of a country.
This factor will conclude, in terms of international competitive relevance, which countries lie at the forefront of international influence and which must face difficulties and limitations for being placed right behind or even farther.
So, taking these elements into consideration, current global economic power epicentre is being moved towards the East by new prominent areas specialized in trading goods, along with countries from other parts of the world like the USA.
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