A new citizen, sophisticated and demanding
In one of the last posts, technology was spotted as a driver for social, economic, political, legal and environmental change.
Technology, as a tool to improve efficiency and competitiveness, can be regarded as an economic lever, responsible for 25% of GDP growth.
Avoiding to adapt to this new reality is not, therefore, an option. Due to its huge impact, the outcome is that citizen, client or consumer, becomes the center of everything instead of the product.
Current citizen’s profile has evolved in different areas in how she/he communicates, socializes or builds up an identity. This new citizen gets information through multichannel platforms, assuming a key role in debates and having an opinion about matters in which he/she might be interested. Her/his voice, amplified and critical, demands quick and quality answers, in a more sophisticated way.
This new situation rises a challenge as a new paradigm: the business management of the citizen in his/her role as client in the technological environment.