#Makeourplanetgreatagain by Christian Manrique

Post by Christian Manrique

As the US withdraws from the Climate Change Paris Agreement, the world enters a new era of uncertainty about a better future for all. The worst predictions about Donald Trump’s presidency and new policies seem to become realities and therefore rough times are ahead of us, maybe for the next four years, perhaps eight, until he is either removed or finishes his mandate or mandates. He might be the dimmest President the US has ever had. The US is missing the target on Climate Change. Nonetheless, this is not a crisis, it’s just a setback and it can be fixed. Information has become essential for citizens. I’m trying to contribute here with these lines to spread light.

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Extreme markets segments era

Market polarization as a trend is not new. On the contrary, it has been going on for the last years. What it is happening, maybe, due to fast changes taking place, is that has been unnoticed for some, while for others has become something normality.


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Economic growth models always go through cyclic and anticyclic processes. Somehow, it is like test they take and results will depend upon their stability and resistance.

In any case, manpower takes most of the damage while these processes are on and consequences are usually devastating. Unemployment increases and a part of the population is put aside because it has specialized in an obsolete model that will never come back. This population group must reinvent itself.

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New industrial revolution, known as the fourth industrial revolution, implies a set of important factors deeply concerning current social system.

Previous industrial revolutions transformed all productive sectors, which came along with migration from towns to cities and to industrial areas. In those places, machines took over manual worker. Currently there is a new component that is growing unstoppable: technology.


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Both of them, with different goals but with a common artistic gift for gastronomy, have made a revolution.  One has contributed to create a brand: Peru. The other has spread a healthier food style transforming cooking into a lever with a social effect. In both cases, technology, innovation and education are the columns in which their movements are built on.


Gastón Acurio


Jamie Oliver

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Sociologists classify in three generations the ones that today share the same world and structure society and enterprises: Baby Boomers, X Generation and Y Generation. The three of them come from different education backgrounds and have lived different historic periods. The most different aspect among them is their unique approach to technology.


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The 20 most important questions that any presidential candidate should answer:


  1. Explain with only a word your productive model proposal.
  2. Point out the main drivers of your economic proposal and the reasons why you have selected them and why others have been rejected.
  3. Give the fundamentals for your Spanish energy scheme, parts and how you would consider sustainable energies.
  4. Which would your current and future -next four years- SWOT (Strengths, Weaknesses, Opportunities and Threats) matrix be for Spain.
  5. How would you determine the competitive advantages for Spain that will become its competitive advantage?
  6. Towards which region in the world would you turn Spanish international economic relations to?
  7. Which are your education model key points and which are the differential factors compared to other countries within its zone of influence?
  8. How would you face in short, medium and long term the aging population problem and what’s your plan for a sustainable welfare system?
  9. Which sanitary management models currently applied from around the world you know? Which could be the most suitable for Spain without clashing with the one given today to Spaniards?
  10. Which are the top ten public policies you would implement within your firs year on office, how would you finance them and which measurable outcome do you expect?
  11. In case any of these public policies fails, what would your alternative plan be?
  12. What is your Government plan to put Spain among the top innovative countries?
  13. How are you going to make Spain a more suitable place for entrepreneurs? Do your proposals come from any specific success case or they have been thought specifically for the Spanish reality?
  14. How is your Government action going to push all the different Spanish economic sectors to become technology leaders?
  15. How are you going to turn Spain into an English bilingual country, or at least to have proficiency speakers, and how long is it going to take?
  16. How are you going to make the technological revolution a lever for equal opportunities and to avoid it to become an inequality and a social gap factor?
  17. What’s your agenda for adapting current laws to the digital revolution?
  18. What are talent recirculating policies about and give the main ideas to implement it within education and professional areas from an international perspective?
  19. How are Spanish students and professionals going to acquire experience abroad and how have you thought about returning all this talent and knowledge back to our country?
  20. What are your top ten measurable goals that in case of not acquiring them will imply a failure as a politician and as President of Spain?


A new citizen, sophisticated and demanding

In one of the last posts, technology was spotted as a driver for social, economic, political, legal and environmental change.

Technology, as a tool to improve efficiency and competitiveness, can be regarded as an economic lever, responsible for 25% of GDP growth.

Avoiding to adapt to this new reality is not, therefore, an option. Due to its huge impact, the outcome is that citizen, client or consumer, becomes the center of everything instead of the product.

Current citizen’s profile has evolved in different areas in how she/he communicates, socializes or builds up an identity. This new citizen gets information through multichannel platforms, assuming a key role in debates and having an opinion about matters in which he/she might be interested. Her/his voice, amplified and critical, demands quick and quality answers, in a more sophisticated way.

This new situation rises a challenge as a new paradigm: the business management of the citizen in his/her role as client in the technological environment.


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Analysing competitiveness key factors becomes essential to successfully tackle the present and future economic environment. This has been so far the goal pursued in several previous articles in this blog.

The most relevant factor to take into consideration in order to become competitive and play the field in big markets was a complex operation.

Coming up with it involved dissecting the list of countries by R+D investment rating and establishing a difference between this indicator and the set of variables that determine the innovative character of a country.

This factor will conclude, in terms of international competitive relevance, which countries lie at the forefront of international influence and which must face difficulties and limitations for being placed right behind or even farther.

So, taking these elements into consideration, current global economic power epicentre is being moved towards the East by new prominent areas specialized in trading goods, along with countries from other parts of the world like the USA.


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La transformación que se está dando en el paso de la etapa industrial a la etapa digital, va unido al desarrollo de una economía de acceso circular.

Por un lado va emergiendo una economía de acceso frente a la tradicional de posesión (acceso) y por otro lado, se aumenta la eficiencia al reutilizar o aprovechar mejor los recursos (circular).

Hay un fenómeno que surge frente al modelo tradicional, donde la empresa era la productora y el individuo el consumidor: la economía colaborativa, en la que las propias personas producen, hay transacciones entre ellas y los recursos ya no se encuentran en las empresas.


La economía colaborativa es un nuevo modelo económico que está ligado a internet y a la tecnología. Como la tecnología será imparable, está previsto que la economía colaborativa ocupe cada vez mayor espacio en detrimento de la tradicional, pero siempre en un escenario cruzado donde convivirán ambos modelos.

El concepto lo puso de moda en 2010 Botsman y Rogers con su libro “What’s mine is yours”, aunque en la realidad este concepto ya existía bastantes años antes. En Valparaíso, hace ya 11 años, los taxis comenzaron a ser compartidos de manera sistemática por varias personas, al estilo Blablacar. Así, el precio de la carrera se dividía entre los que utilizaban el servicio, mientras que el conductor trazaba la ruta y la parada de cada persona.

También podemos añadir como ejemplo las bicicletas de las ciudades. Son propiedad de Gobiernos y Ayuntamientos y su uso es compartido. La primera base de bicicletas fue en La Rochelle en el año 1974.

En definitiva, la economía colaborativa sirve para generar ingresos de otra forma a la que se hace tradicionalmente, poniendo al individuo en el centro y ofreciendo servicios que antes no había.

¿Qué es lo que ha pasado?

Por un lado, la tecnología e internet han cambiado y acelerado las formas de consumo de productos y de servicios, dotando de soluciones tecnológicas que facilitan e impulsan este nuevo modelo.

Por otro lado, la crisis que vivimos hace que el ahorro de costes y reutilización de recursos fomente este tipo de revolución colaborativa, buscando la eficiencia y haciendo que muchos autónomos se focalicen en el desarrollo de esas iniciativas. Estos impulsos hacen realidad el avance de esta revolución.


La economía colaborativa, basada en transacciones entre individuos, puede ser con o sin ánimo de lucro. Y los activos pueden ser materiales (casa, coche) o inmateriales (talento, gestión, conocimiento).

Analizando las empresas que más proyección tendrán en futuro, vemos que hay varias cuyo modelo es el colaborativo con ánimo de lucro, como Airbnb y Uber.  Ambas realizan transacciones entre particulares (propietario e inquilino y conductor y pasajero), utilizando recursos que no son de la empresa (piso y coche) a través de plataformas digitales.

Entre las que no tienen ánimo de lucro, nos encontramos con Wikipedia como típico ejemplo de economía entre iguales –peer to peer– donde el principal valor es el conocimiento.

Tendencias y riesgos

Como antes he mencionado, el avance imparable de la tecnología hará que la economía colaborativa ocupe un mayor espacio con respecto a la tradicional, pero convivirán ambas.

En unas ocasiones nos alojaremos con Airbnb y en otras nos alojaremos en hoteles. En unas tomaremos un taxi y en otras usaremos Uber.

Mucha gente ve en estos sistemas un peligro subyacente, donde al final la tecnología y los poderes tradicionales se pueden aliar en detrimento de los individuos. No obstante, no hay que olvidar un hecho fundamental: el individuo es y será el protagonista de la nueva era que viene, y con su posición central amplificada se abrirá un espacio para gestionar el equilibro buscado.

No hay que verlo como una amenaza, si no como una oportunidad.