Both of them, with different goals but with a common artistic gift for gastronomy, have made a revolution. One has contributed to create a brand: Peru. The other has spread a healthier food style transforming cooking into a lever with a social effect. In both cases, technology, innovation and education are the columns in which their movements are built on.
Analysing competitiveness key factors becomes essential to successfully tackle the present and future economic environment. This has been so far the goal pursued in several previous articles in this blog.
The most relevant factor to take into consideration in order to become competitive and play the field in big markets was a complex operation.
Coming up with it involved dissecting the list of countries by R+D investment rating and establishing a difference between this indicator and the set of variables that determine the innovative character of a country.
This factor will conclude, in terms of international competitive relevance, which countries lie at the forefront of international influence and which must face difficulties and limitations for being placed right behind or even farther.
So, taking these elements into consideration, current global economic power epicentre is being moved towards the East by new prominent areas specialized in trading goods, along with countries from other parts of the world like the USA.
“Me he dado cuenta de que cuanto más trabajo, más suerte tengo” (Thomas Jefferson).
Yo no creo en la suerte, pero creo en el esfuerzo, en el talento y en los méritos.
Con la mentalidad y actitud pertinente, claves para salir de la zona de confort que en muchas ocasiones nos envuelve, se podrán superar los miedos al riesgo y aportar cosas diferentes, cosas que nos permitan ser más competitivos y afrontar la realidad que nos viene en una posición ventajosa.Así podremos aprovechar las enormes oportunidades que presentará un mundo globalizado e hiper-competitivo.
La cuestión es, como en todo, pasar de las palabras a los hechos. Y a la hora de pasar a la acción, la educación y la innovación son los pilares básicos. Se trata de apostar por un nuevo modelo de crecimiento que nos permita ser competitivos.
El mundo que viene va a ser totalmente distinto al que vivimos actualmente. Vamos a vivir una transformación en todos los sentidos. Por un lado, el mercado será global y tremendamente competitivo: las fronteras desaparecerán y 3.000 millones de personas nuevas se insertarán en la dinámica económica originando un nuevo mercado de consumo y creando a su vez más competencia. Por otro lado, el mercado y los salarios se están polarizando: productos high end y productos low end.
Ante esta situación, la empresa y los emprendedores, como instrumentos de generación de valor, tienen que competir creando productos y servicios de mayor valor agregado que la competencia.
Se trata de productos y servicios que den soluciones completas, eficaces y diferenciales a sus necesidades o a sus problemas. Y eso se consigue fomentado los pilares básicos de la educación y de la innovación continua.
Para fomentar los pilares básicos de la educación y la innovación, tienen que existir unos atributos sin los cuales no se crearán esas condiciones: mentalidad, actitud y actuación serán las claves para los cimientos de esos pilares. No debemos esperar a que los gobiernos actúen por nosotros, porque ellos tienen que desempeñar el papel de facilitadores, no de creadores. Crear valor agregado y oportunidades es un papel ligado a las empresas y a los emprendedores.
Baldry
El llamado BDI (Baltic Dry Index o Baldry), es un índice de los fletes marítimos de la carga a granel seca. Refleja precios medios del transporte y contratos, por lo que se considera uno de los termómetros de la evolución de la economía mundial por su capacidad para predecir situaciones de mercado.
A pesar de no tener una correlación directa con la economía es buen termómetro de su estado y puede anticipar ciertos movimientos de aceleración o desaceleración del comercio mundial y, por lo tanto, su comportamiento. De hecho, en el segundo semestre de 2008, donde el índice pasó de los 11.000 a los 700 puntos, pudimos ver la capacidad del BDI para anticipar la crisis.
¿Píldora roja o azul?
No es un concepto nuevo. En 1999, la película Matrix puso de nuevo en boga una teoría de la cultura popular. En base a ella, al elegir y tomar una píldora roja se abrazaba la verdad de la realidad con todas sus consecuencias, mientras que eligiendo la píldora azul se abrazaba la ignorancia de la ilusión. Poderosa elección individual para afrontar la vida de modos diametralmente opuestos.
Ahora mismo, los países – aunque es más pertinente pensar en clave de áreas y territorios, como veremos más adelante – tienen el ineludible deber de elegir su camino para ser competitivos, eficaces e innovadores en un mundo global.
Technological advances and digital development are unstoppable within the knowledge era. High speed changes and continuous growth will set its evolution, with commonwealth and prosperity as its main goals through high value added services and products.
The new industrial revolution will have great impact on enterprises as well as Administration and citizenship over social, economic and industrial issues.
How products are made, searching for new business models and new key factors for the productive system will become ineluctable.
Continuous transformation will shape our times.
Chances and challenges
Citizenship will play a major role in the upcoming years. As online users, citizens will set production and consuming trends with their digital power. Work relations will also change, talent embracing enterprises instead will become the turning point. This will be even deeper within the education field.
Enterprises must search new business models based upon talent and personalized products, services and technologies. Any enterprise willing to be part of new markets shall adapt itself in a continuous flow of innovation, besides investing constantly in R&D.
On the other hand, Administrations must push innovation throughout a good educational system to generate talent, research oriented and willing to enable financial help.
In this new industrial revolution, will unemployment rates rise?
Technology (mobile devices, Big Data, the iCloud, IoT, 3D and 4D printers, drones and robotics) and digital development (Social Media and Internet defining new ways to socialize) will produce several impacts originating the new industrial revolution. Let’s see some examples:
Impact over the education system: this implies coming up with new learning methods fostering creativity. Changing roles played by schools and teachers is already a reality, although they will not disappear.
Impact over business: using robotics and 3D and 4D printers will overtake traditional manpower based upon traditional production and crafting methods. Future jobs are going to be influenced entirely by IT and CPS.
Impact over health systems: diagnosis will be faster due to computer implementation able to analyze bigger amounts of data in less time. Of course, doctors will still play a major role, but with better tools to perform their task.
Impact over Mass Media: will machines be able to write news like reporters do? The answer is yes, writing a report and a tribune might be something different, though. Professional tasks must adapt to technological improvements.
Impact over transportation: cars, trains and planes will become driverless. In this case, again, role re-invention will also be
Industrial revolutions’ impact over the years has overtaken manpower adapting its tasks, like evolving from the primary sector of the economy to the secondary one. So, this fourth industrial revolution goes beyond. It is based upon new role requirements and capabilities within the technological and creativity fields obtained through new continuous education processes.
As a society, we are heading towards a new vital theatre where jobs will become less intensive embracing knowledge economy. Thus, adaptation capability to changes is required.
The most balanced situation, being realistic, among the different issues brought up, would become a hybrid between technology and the human factor, always having as a common factor continuous education.
