Las tres megatendecias que están moldeando el mundo (el crecimiento poblacional, el avance exponencial de la tecnología y la hiperconectividad) van a provocar un gran maremoto que va a trasladar el centro económico y comercial hacia el Este.
3.000 millones de personas nuevas que surgirán en la próxima década, generando una nueva generación de consumo pero con una característica diferenciadora: tienen a su alcance la última tecnología, con lo cual incrementará dramáticamente la competencia. Y ante ello, economías, empresas e instituciones no pueden perder más tiempo y prepararse.
Como en el cambio climático, habrá perdedores y ganadores. Los mercados y los salarios se polarizarán y las brecha en educación se hará más grande. Aquí recojo 5 puntos clave para tener un proyecto ganador.
“It’s the economy, stupid”. This sentence, coined during Bill Clinton’s successful presidential campaign, defines perfectly the scenarios that Donald Trump, as well as Vladimir Putin, will have to face on their own and as “preferred partners” for international affairs. Last events, like Michael Flynn’s resignation as security adviser for the White House, might appear, though it is quite blurry, as favoring the Kremlin. This political decision, Flynn’s ouster, comes after what it has been considered, for some informed sources, as a plot trying to undermine Obama’s policy by promising, through secret negotiations between Trump’s team and Moscow, removing sanctions on Russia. But what the whole situation really implies is that economy and money move the world, always. On this post, I give some tips about the Empire that Trump, as well as Putin, are trying to build.
Ideas start with ourselves. In sports, being familiar with or knowing the playfield has been debated to a great extend about how this made a difference to obtain a competitive advantage over the local team.
At the same time, this has had to do with the kind of grass and the size of the field. But at the end all teams obtained the same victory rate playing at home.
The question lies in not having found a real differentiating factor that could give any team a competitive advantage over its adversaries, beyond the advantage of playing at home.
The quality of the team counts and a bigger budget can attract more talent and, therefore, more victories.
Then, am I just saying that the team with more resources is the one able to attract more talent and therefore capable of improving its victory rate? Or, on the other hand, a team on a lower budget will never be able to get a talented and competitive team on low wages?
To both questions the answer is no. As the film Moneyball points out, it’s about breaking the rules.
This post title comes from a sentence by Matt Ridley, a British journalist, businessman and author of popular science books with a very strong scientific background, who when pointing this idea out was making a word game which is easy to accept. Yes, ideas have intercourse taking into consideration that an idea is a combination of several ideas.
Tinder combines match.com with a smartphone. Pizza Hut melts Mc Donald’s and pizza. Mc Donald’s takes hamburgers through a production chain. There would be a wide number of success cases and all of them have in common the conjunction of different ideas.
Economic growth models always go through cyclic and anticyclic processes. Somehow, it is like test they take and results will depend upon their stability and resistance.
In any case, manpower takes most of the damage while these processes are on and consequences are usually devastating. Unemployment increases and a part of the population is put aside because it has specialized in an obsolete model that will never come back. This population group must reinvent itself.
New industrial revolution, known as the fourth industrial revolution, implies a set of important factors deeply concerning current social system.
Previous industrial revolutions transformed all productive sectors, which came along with migration from towns to cities and to industrial areas. In those places, machines took over manual worker. Currently there is a new component that is growing unstoppable: technology.
Oil has gone down to its minimum historical rank within the last decade, the barrel was below 30 USD. Now is at 50 USD. In June 2014 it was at 115 USD.
Beyond geopolitical issues that might have influenced this current situation, there are other aspects to take into account. The increase of oil supply -even higher due to Iran becoming a stakeholder again; low demand, due to China’s crisis; and USA’s reserves, are responsible for this situation.
Both of them, with different goals but with a common artistic gift for gastronomy, have made a revolution. One has contributed to create a brand: Peru. The other has spread a healthier food style transforming cooking into a lever with a social effect. In both cases, technology, innovation and education are the columns in which their movements are built on.
Sociologists classify in three generations the ones that today share the same world and structure society and enterprises: Baby Boomers, X Generation and Y Generation. The three of them come from different education backgrounds and have lived different historic periods. The most different aspect among them is their unique approach to technology.
In one of the last posts, technology was spotted as a driver for social, economic, political, legal and environmental change.
Technology, as a tool to improve efficiency and competitiveness, can be regarded as an economic lever, responsible for 25% of GDP growth.
Avoiding to adapt to this new reality is not, therefore, an option. Due to its huge impact, the outcome is that citizen, client or consumer, becomes the center of everything instead of the product.
Current citizen’s profile has evolved in different areas in how she/he communicates, socializes or builds up an identity. This new citizen gets information through multichannel platforms, assuming a key role in debates and having an opinion about matters in which he/she might be interested. Her/his voice, amplified and critical, demands quick and quality answers, in a more sophisticated way.
This new situation rises a challenge as a new paradigm: the business management of the citizen in his/her role as client in the technological environment.