5 BUILDING BLOCKS PARA TENER UN PROYECTO GANADOR

Las tres megatendecias que están moldeando el mundo (el crecimiento poblacional, el avance exponencial de la tecnología y la hiperconectividad) van a provocar un gran maremoto que va a trasladar el centro económico y comercial hacia el Este.

3.000 millones de personas nuevas que surgirán en la próxima década, generando una nueva generación de consumo pero con una característica diferenciadora: tienen a su alcance la última tecnología, con lo cual incrementará dramáticamente la competencia. Y ante ello, economías, empresas e instituciones no pueden perder más tiempo y prepararse.

Como en el cambio climático, habrá perdedores y ganadores. Los mercados y los salarios se polarizarán y las brecha en educación se hará más grande. Aquí recojo 5 puntos clave para tener un proyecto ganador.

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MONEYBALL GUARDIOLA

Ideas start with ourselves. In sports, being familiar with or knowing the playfield has been debated to a great extend about how this made a difference to obtain a competitive advantage over the local team.

At the same time, this has had to do with the kind of grass and the size of the field. But at the end all teams obtained the same victory rate playing at home.

The question lies in not having found a real differentiating factor that could give any team a competitive advantage over its adversaries, beyond the advantage of playing at home.

The quality of the team counts and a bigger budget can attract more talent and, therefore, more victories.

Then, am I just saying that the team with more resources is the one able to attract more talent and therefore capable of improving its victory rate? Or, on the other hand, a team on a lower budget will never be able to get a talented and competitive team on low wages?

To both questions the answer is no. As the film Moneyball points out, it’s about breaking the rules.

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IDEAS HAVING SEX

 

This post title comes from a sentence by Matt Ridley, a British journalist, businessman and author of popular science books with a very strong scientific background, who when pointing this idea out was making a word game which is easy to accept. Yes, ideas have intercourse taking into consideration that an idea is a combination of several ideas.

Tinder combines match.com with a smartphone. Pizza Hut melts Mc Donald’s and pizza. Mc Donald’s takes hamburgers through a production chain. There would be a wide number of success cases and all of them have in common the conjunction of different ideas.

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LOST GENERATIONS?

Economic growth models always go through cyclic and anticyclic processes. Somehow, it is like test they take and results will depend upon their stability and resistance.

In any case, manpower takes most of the damage while these processes are on and consequences are usually devastating. Unemployment increases and a part of the population is put aside because it has specialized in an obsolete model that will never come back. This population group must reinvent itself.

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WORLD UNEMPLOYMENT, WILL IT RISE?

New industrial revolution, known as the fourth industrial revolution, implies a set of important factors deeply concerning current social system.

Previous industrial revolutions transformed all productive sectors, which came along with migration from towns to cities and to industrial areas. In those places, machines took over manual worker. Currently there is a new component that is growing unstoppable: technology.

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ACURIO AND OLIVER: MOVEMENT AND CHANGE

Both of them, with different goals but with a common artistic gift for gastronomy, have made a revolution.  One has contributed to create a brand: Peru. The other has spread a healthier food style transforming cooking into a lever with a social effect. In both cases, technology, innovation and education are the columns in which their movements are built on.

GASTÓN ACURIO FOTO

Gastón Acurio

JAMES OLIVER FOTO

Jamie Oliver

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REVOLUTIONARY GENERATION

Sociologists classify in three generations the ones that today share the same world and structure society and enterprises: Baby Boomers, X Generation and Y Generation. The three of them come from different education backgrounds and have lived different historic periods. The most different aspect among them is their unique approach to technology.

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TOWARDS A NEW ECONOMIC AND PRODUCTIVE MODEL

A new citizen, sophisticated and demanding

In one of the last posts, technology was spotted as a driver for social, economic, political, legal and environmental change.

Technology, as a tool to improve efficiency and competitiveness, can be regarded as an economic lever, responsible for 25% of GDP growth.

Avoiding to adapt to this new reality is not, therefore, an option. Due to its huge impact, the outcome is that citizen, client or consumer, becomes the center of everything instead of the product.

Current citizen’s profile has evolved in different areas in how she/he communicates, socializes or builds up an identity. This new citizen gets information through multichannel platforms, assuming a key role in debates and having an opinion about matters in which he/she might be interested. Her/his voice, amplified and critical, demands quick and quality answers, in a more sophisticated way.

This new situation rises a challenge as a new paradigm: the business management of the citizen in his/her role as client in the technological environment.

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TOMORROW´S WORLD

I DO NOT LIKE THE TERM “ENTREPRENEUR “ NOR THE ADJECTIVE “DISRUPTIVE” . NOT BECAUSE THEY ENJOY SENSE AND RELEVANCE BUT BECAUSE, INTO FASHION, ITS ESSENCE IS BLURRED.

MORE CLEAR, STRAIGHTFORWARD AND CONSISTENT WITH THE TIMES WE LIVE IN TODAY AND, ABOVE ALL, THAT THOSE WHO COME TO US, WE HAVE ANOTHER SERIES OF QUALIFIERS SUCH AS “ADVENTUROUS”, “CREATOR”, “INCLUSIVE”, “PASSIONATE” AND “MAVERICK” WHO HAVE TO TAKE CENTER STAGE, ALONG WITH THE ABILITY TO SACRIFICE AND SPIRIT OF OVERCOMING.

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FUTURO ECONÓMICO LABORAL

Población mundial y mercados

En los dos últimos siglos, el crecimiento de la población mundial ha sido exponencial hasta alcanzar los más de 7.300 millones de habitantes que hay en la actualidad. Para el año 2030 se espera una población de 8.500 millones de habitantes.

En esta evolución, el PIB per cápita ha ido aumentando también, lo cual indica un aumento continuo de la riqueza mundial. Viendo el incremento gradual de la clase media, que en la actualidad alcanza el 50%, podemos decir que también viene reflejado en una mejora de las condiciones de vida de las personas.

Se estima que el porcentaje de población dentro de la clase media alcanzará  el 57% en el año 2030. Eso significa que más de 1.300 millones de personas se incorporarán a esta categoría durante los próximos 15 años.

Si analizamos ese crecimiento, observamos que tendrá lugar en la zona Asia-Pacífico, moviendo el centro de gravedad mundial hacia el Este. Pero, ¿cómo será el futuro?

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